Data-driven paid media, built to grow.
8+ years turning Google Ads, Meta and Microsoft budgets into measurable e-commerce and lead-gen growth for brands across North America.
I'm a Vancouver-based, ROI-driven Performance Marketing Strategist with 8+ years of B2B and B2C marketing experience across North America, turning paid media, data and strategy into measurable business growth.
My work spans lead generation and e-commerce, built on Google Ads, Microsoft Advertising and Meta Ads, and grounded in marketing analytics, campaign planning, conversion optimization and close client strategy.
Every number below comes from a specific role. See the journey section for the full context behind each one.
Digital Marketing Strategist · June 2022 – Present · Vancouver, BC
Leading paid media strategy end-to-end, from account structure and audience targeting to conversion tracking and client reporting, across Search, AI Max, Performance Max, Demand Gen, Display, Shopping and Video.
Leading PPC strategy for North American clients across lead generation and e-commerce, campaign planning, budgeting, platform selection, audience targeting and account structure across Search, AI Max, Performance Max,Display Remarketing, Shopping and Video.
Owned paid media campaign management and performance reporting across Google, Microsoft and Walmart Ads, pairing funnel analysis with a testing culture that shaped budget allocation, email automation and channel strategy.
Directed digital marketing strategy for the brand, leading SEO, content and affiliate programs alongside top-of-funnel marketing assets and keyword-driven content briefs.
Managed digital marketing planning and paid acquisition for a major FMCG dairy brand, overseeing two agency partners across social, web, e-commerce and performance channels.
Began a media-agency career in digital planning and buying, running paid acquisition and brand awareness strategies across Google, Facebook, YouTube, Instagram and local publishers for a diverse client portfolio.
Detailed case studies with fuller context are available on request.
Strong marketing performance comes from reliable data, clear strategy, continuous testing and a deep understanding of the customer journey.
Independent University, Bangladesh
Independent University, Bangladesh
Served as Treasurer of the Greater Vancouver Bangladesh Cultural Association (GVBCA), 2024–2026, supporting financial and organizational responsibilities, cultural programs, community events, and Bangladesh High Commission consular camps in Vancouver.
This experience meant collaborating with diverse groups, supporting large-scale initiatives, and strengthening connections within the Bangladeshi community in British Columbia.
Whether you're looking to scale paid media, improve marketing performance, strengthen your digital strategy or build more effective customer acquisition, let's connect.